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TAG Heuer watches

TAG Heuer owes its extreme popularity to two reasons: their stylish racing watches and their claim to suppling high-end luxury at affordable prices. A perfect brand for people who love motorsports, value elegant styles or state-of-the-art pioneering.  More

TAG Heuer
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Buy TAG Heuer watches new, used with certificate and vintage

Our online shop has a large selection of TAG Heuer men’s and ladies watches in used and new condition or vintage to offer. You will find also a selection of TAG Heuer smartwatches in our collection. Our certificate of authenticity guarantees that all models have been tested and certified by our watchmakers at our in-house service center. If you've already found your favorite watch, you can conveniently pay for your TAG Heuer by credit card or make your purchase in installments. Our finance option is especially worthwhile if you plan your investment over the long term allowing you to keep money in your account for longer. Pay the purchase amount in small installments over a longer period.
We inform you on our website about all financing possibilities offered by us, acquire your TAG Heuer today.

TAG Heuer Formula 1

The 5 most popular models from TAG Heuer

  • The TAG Heuer Formula 1 pays homage to the eponymous motor racing series, which TAG Heuer has long been supplying with measuring devices. Due to its low prices and high quality, the series enjoys great popularity as a beginner model.

  • Named after the world's most dangerous rally car, the Carrera Panamerikana, the TAG Heuer Carrera radiates virility and thirst for adventure with its futuristic chronograph design. And this look is more than a mere facade: The Carrera was created as a robust racing driver's watch, which can withstand the strong vibrations and even hardest rumbles of motor sports. For people who prefer classic timepieces, there are also classic versions with a leather strap and no stop function.

  • The Monaco of TAG Heuer is named after the famous Grand Prix race in Monaco. It stands for luxury, adventure and retro flair. The series of the same name combines a bit of everything and attracts everyone's attention with its square case. Since the actor Steve McQueen wore it in the movie "Le Mans", it has become the absolute iconic model among motorsport and watch lovers.

  • As one of the leading brands for luxury sports watches, TAG Heuer also offers a range of diver's watches. The stylish Aquaracer has been a bestseller of TAG Heuer for decades and is available in numerous variants for men and women. With its excellent water resistance, the series is ideal for scuba divers or relaxing afternoons by the pool.

  • With the TAG Heuer Connected, the company dared to take a step into the digital future: The Smartwatch can be connected to all Google and Android devices and even Apple iPhones. Equipped with an INTEL Duo Core processor, it displays appointments, messages, and calls in addition to time, while remaining true to the brand's style.

Top reasons to buy a pre-owned TAG Heuer watch

  • Highest precision of TAG Heuer timepieces
  • Absolute classics among chronograph models
  • Sporty design with a high recognition value
  • Continuous increase in value

TAG Heuer Carrera

What are the cost of a TAG Heuer? - Models and Prices

TAG Heuer Carrera CV2A10.BA0796
Price: used about 2,700 € (2010)
Material: Stainless Steel
Main Features: automatic movement, men's watch, black bezel, Tachymeter, black dial

TAG Heuer Formula 1 CAU2010.BA0874
Price: used about 1,600 €
Material: Stainless Steel, ceramic
Main Features: automatic movement, Calibre 16, 200 m water resistent, men's watch, 44 mm case size

TAG Heuer Aquaracer CAJ2110.BA0872
Price: used about 1,900 €
Material: Stainless Steel
Main Features: 500 m water resistent, Calibre 16, black and turnable bezel, black dial, luminous indices

TAG Heuer Monaco CAW2111.FC6183
Price: used about 3,500 €
Material: Stainless Steel, leather
Main Features: Calibre 12, 100 m water resistent, automatic movement, blue dial, hands & indexes in red/white, square shape

TAG Heuer Connected SAR8A80.FT6045
Price: used about 1,360 €
Material: Titanium
Main Features: Smartwatch with INTEL Dual Core Processor

TAG Heuer Grand Carrera CAV518B.FC6237
Price: used about 3,800 €
Material: Titanium, leather
Main Features: Calibre 17 RS, 100 m water resistent, Black dial, Tachymeter

Invest in pre-owned and vintage TAG Heuer watches

TAG Heuer offers best quality movements, which also is reflected in the performance of their models. For example, between 2004 and 2016, the Caliber 12 Automatic Chronograph increased in value from around € 2,500 to € 4,600. Investing in a TAG Heuer watch is therefore a worthwhile consideration. Special editions are constantly increasing in value.

TAG Heuer Formula 1

TAG Heuer's story: avantgardism and innovation

TAG Heuer is a name that is associated with avant gardism in watchmaking like no other. The company strives to be a rebel in the Swiss watchmaking industry, by breaking traditional watchmaking conventions.

The company is looking back on a success story that is in no way inferior to other major Swiss watch manufacturers. After Edouard Heuer opened his first watchmaking workshop in the small Saint-Imier in the Swiss canton of Basel, the brand, which at that time still ran under the name "Heuer", was soon appreciated for its solid craftsmanship and innovative design.
An important milestone in 1916 was the development of the micrograph. It was the first stopwatch that could stop exactly one hundredth of a second. Only 3 months later, the company even surpassed this record and announced the microtimer Flying 1000, which worked precisely to within one thousandth of a second. The first quartz chronograph with analog display was also introduced almost 70 years later by TAG Heuer.

At the beginning of the 20th century, the company pushed the development of high-precision chronographs. This resulted in connections to various sports, which still characterises the company today. Heuer watches were used as timepieces at various sporting events, including the emerging motorsport. Since 1920, Heuer was the official timekeeper at the Olympics for three consecutive events until they were replaced in 1932 by Omega.
After Heuer was acquired by Techniques d'Avant Garde (TAG) in the 1980s, the company finally received its current name "TAG Heuer".

Even today TAG Heuer surprises again and again with new innovative concepts. In 2004, for example, the Monaco V4 was introduced, which astonished the entire world of watchmaking. It contained the first movement that drives the hands not with cogs, but belts - an innovation that has long been considered not practical.

In 2015, TAG Heuer proved with Connected that traditional watchmaking and smart technology need not be fundamentally separated, with the company partnering with Intel and Google to launch a smartwatch that combines technology with the charm of a classic luxury watch.

"Never Crack under Pressure" - a brand for strong personalities

TAG Heuer's watches are considered a tribute to non-conformism and to extraordinary personalities who follow their own path. In the meantime, TAG Heuer has immortalized this attitude in the guideline "Never crack under pressure", which symbolizes the quality demands of watches and emphasizes the character strength of those for whom they are created.
This is one of the reasons why TAG Heuer works in partnership with prominent athletes and artists - people who give their all on a daily basis and who deliver top performance even under pressure.
The claim to provide high quality luxury at reasonable prices is another contributor to the company's popularity. Series like the Aquaracer and Formula 1 offer a range of great entry-level models that are both stylish and affordable. In 2015, TAG Heuer became known for having the cheapest tourbillon chronograph in Switzerland, considerably cheaper than most comparable models from other brands.

TAG Heuer Monaco

TAG Heuer's way to success

TAG Heuer is known for its racing-inspired style, who’s design plays with the futuristic aesthetics of dashboard displays. Most models are masculine, distinctive and modern.
After Heuer's watches became very popular with racers in the 1970s, the company was increasingly taking root in motorsport. Many of TAG Heuer's best-known models have been tributes to the world of motor racing and further increasing their fans' appreciation with names like Carrera, Monaco and Daytona. The biggest waves struck the racing-affine Hollywood star Steve McQueen, who wore a blue-and-white Monaco in his most famous movie "Le Mans" in 1970. In addition, partnerships with Ferrari and McLaren helped the model gain icon status among fans of various disciplines.
But the notorious TAG Heuer is not limited to the world of motorsport. Today TAG Heuer is popular with countless world stars such as Leonardo DiCaprio, Brad Pitt and Christiano Ronaldo who are often seen with them on their wrists. Together with Tiger Woods, the Swiss manufacturer even developed a "Golf Watch" made of titanium, which can cope with the strong arm movements in golf. The face behind TAG´s current campaign "Do not crack under pressure" is Cara Delevigne.
Anyone who dresses casually will find watches like the TAG Heuer Monaco the perfect complement to this particular attire. At the same time, TAG Heuer also has a range of elegant women's watches, such as the TAG Heuer Carrera Lady, in which the brand's sporting heritage is kept discreet.

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